Namjoon is a leader and philosopher of the group. He's a deep and thoughtful person who can find beauty in everything and can be inspired for some serious meditations by even mundane things; this is reflected in his style. I would describe it as intellectual hipster style. It's an unusual and well-balanced approach to clothing where soft, muted colours like beige, white, khaki, and grey prevail. Lots of denim, beanies (he always feels like covering his head) and comfy oversize hoodies. For him music and fashion are two main ways to express himself and as an artist he values it. His interest in fashion and acknowledging it as a tool of self-expression began in junior high when he was searching for and purchasing clothes online.

 Namjoon is really into streetstyle fashion culture and takes a lot of inspiration from it, especially legendary Japanese streetstyle. Like many of us, people interested in fashion, he goes through streetstyle photos to gather ideas and tips, so he can apply some to his own style. That's where these downtown vibes are coming from, the urban influence is apparent. He's also influenced by his favourite Japanese brands like WTAPS, Neighbourhood and Yoji Yamamoto. The latter is his main inspiration and it's no wonder since among designers Yamamoto is recognized as romantic and a philosopher of fashion, who popularize wabi-sabi, monochrome, modesty, simplicity and loose cuts. I think, it really goes along with Namjoon's mindset and persona style.

He's also eager to share his fashion discoveries with his fans through the twitter with KimDaily hashtag and it's easy to monitor his style and clothing preferences. Laconic layered looks in neutral colours with emphasis on an item in a lighter colour, it might be a scarf which is his favourite accessorize, or a t-shirt. Namjoon often chooses long straight silhouette coats, which highlight his height, or baggy parkas. His recent fav is a kimono cut jacket from Visim – Japanese brand clothing which he has started appear in more often. Moreover, like many Koreans Namjoon loves cropped pants, especially 90's style wide cut.

Through urbanistic minimalism with a touch of Japanese streetstyle inspiration, Kim Namjoon became a bright representative of Korean street fashion where simplicity and comfort combines. Moreover, he's a great example to show that the fashionista is not a superficial creature, but being an intellectual who's interested in fashion is really cool.